Getting into photography in 2017, one of the brand names that stuck out to me was “ADORAMA, the camera store that has everything for us Photographers” (People who watch loads of Gavin Hoey tutorials would know that phrase). The brand is synonymous with creating great tutorials whilst primarily being a physical/virtual camera store that provides photographers with gear and etc.
In a new web docu-series on Youtube titled Through The Lens (TTL, like the flash mode, You get it?), the Adorama brand is focused on “highlighting the evolving aesthetic of photography as seen through this generation’s creator class” and the focus of this series is Nigeria with the first episode showcasing Nigerian superstar photographer and Canon Ambassador Emmanuel Oyeleke as he talks about his journey into photography, his inspirations and daily driver (spoiler alert, it’s the Canon R5).
The video is short but expository. To watch and get to know Mr Emmanuel better, click below. Emmanuel Oyeleke was named one of Nigeria’s Top Fashion Photographers in 2020 by the YNaija.
