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Canon enters Instant Camera market with IVY CLIQ and CLIQ+

Ufana Ishoyor by Ufana Ishoyor
March 1, 2022
in Editorial, News
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Canon has announced its first two instant cameras, the IVY CLIQ+ and CLIQ. Both cameras can both save digital photos as well as print them out on ZINK photo paper.

Instant cameras are big business these days, with Fujifilm’s instant camera line outselling its digital cameras by over 3x, and now Canon wants a piece of that pie (or slice of that market share).

The IVY CLIQ and CLIQ+ are both small compact cameras, with the CLIQ+ being the more premium of the two. Both cameras accept 2×3-inch ZINK paper (10 sheets at a time), feature a built-in flash, have an optical viewfinder, offer microSD card storage, auto-expose and autofocus, USB charging, and are powered by internal lithium-polymer batteries.

The top of the CLIQ (top) and CLIQ+ (bottom).
The CLIQ features a 5-megapixel sensor behind the wide-angle lens while the CLIQ+ offers 8 megapixels.

While the front of the CLIQ features a small integrated selfie mirror, the entire front lens area of the CLIQ+ is a large 2-inch selfie mirror with built-in frame lines.

The CLIQ+ also features an LED ring light, remote shutter, and self-timer.

But the biggest extra featured offered by the CLIQ+ is wireless Bluetooth connectivity that allows the camera to be paired with the Canon Mini Print mobile app.

The app “features a variety of photo design options such as filters, photo frames and text to provide a multitude of opportunities to create fierce photos,” Canon says. “Through the app, users can also customize their experience by recording their own on/off and shutter sounds. Users can even set up remote shooting for the ever impressive group photo.”

ZINK prints can be shared with friends and used as 2×3-inch stickers.

Both the CLIQ and CLIQ+ will be available in a range of colors starting in April 2019 and will cost $100 and $160, respectively. A pack of ZINK paper is bundled with each camera, and you can buy more 2×3-inch ZINK photo paper for about $0.30 to $0.50 per sheet.

Tags: CameraCanonInstax
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Ufana Ishoyor

Ufana Ishoyor

Ufana Ishoyor is a Portrait, Editorial and Fashion Lifestyle Photographer. A self proclaimed ShutterNerd who'd take a good tutorial and a cup of tea any-day, anytime. Now You know!

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