BOP
  • HOME
  • CONFERENCE
  • NEWS
  • EDITORIALS
    • Behind The Scene
  • FEATURES
    • Photo Of The Day
    • Photographer Of The Week
  • TUTORIALS
No Result
View All Result
BOP
  • HOME
  • CONFERENCE
  • NEWS
  • EDITORIALS
    • Behind The Scene
  • FEATURES
    • Photo Of The Day
    • Photographer Of The Week
  • TUTORIALS
No Result
View All Result
BOP
No Result
View All Result
Fujifilm Finally Unveils New XF 50mm f/1.0 WR Lens with Auto Focus

Fujifilm Finally Unveils New XF 50mm f/1.0 WR Lens with Auto Focus

Ufana Ishoyor by Ufana Ishoyor
September 7, 2020
in News
413 18
0
Share on FacebookShare on Twitter
ADVERTISEMENT

After months of teasing and anticipation, Fujifilm has finally unveiled what hopefully is the first in its lineup of f/1.0 lens in the form of its new XF 50mm f/1.0 portrait lens for mirrorless cameras and the lens is priding itself as the first f/1 lens with ‘auto focus’ for mirrorless cameras.

Announced last weekend, the lens featured weather sealing and extreme Bokeh goodness with sacrificing the joys of autofocus with the team at Fujifilm boosting of the lens’ AF system wide open in low light situations. According to Fujifilm’s Senior Director of Marketing and Product Management, Victor Ha;

You might also like

The DAP Experience Centre Is Opening Soon – A New Home for Nigerian Culture, Creativity, and Commerce

The DAP Experience Centre Is Opening Soon – A New Home for Nigerian Culture, Creativity, and Commerce

February 25, 2026

2026 IS NOT FOR COMFORTABLE PHOTOGRAPHERS

January 30, 2026

“We’re really excited about the XF50mmF1.0 R WR. Not only is it the fastest interchangeable lens Fujifilm has ever produced, but it’s also an incredible tool for visual storytellers to use in telling their stories because its autofocus can achieve critical focus at very shallow depth of fields.”

Optically, the lens is made up of 12 elements in 9 groups, it has  a 9-blade rounded aperture ring that goes from f/1.0 and peaks at f/16. The lens is credited with a great AF system that when paired with the Fujifilm X-Pro3 or X-T4 cameras is still capable of nailing precise focus in near total darkness.

Here’s a video by the Company, Moment exploring the new lens system;

According to Fujifilm, the lens will be available in the “Fall of 2020” and will cost $1,500. To learn more or pre-order it click here.

__

Via PetaPixel

Tags: #BOPBOP2020BOPconferenceBOPNetworksBusiness of Photography ConferenceCameraFujifilmlenscultureLensesMirrorless CamerasPhotography DirectoryPortrait LensPrime LensPrime Lenses
ADVERTISEMENT
Ufana Ishoyor

Ufana Ishoyor

Ufana Ishoyor is a Portrait, Editorial and Fashion Lifestyle Photographer. A self proclaimed ShutterNerd who'd take a good tutorial and a cup of tea any-day, anytime. Now You know!

Related Stories

The DAP Experience Centre Is Opening Soon – A New Home for Nigerian Culture, Creativity, and Commerce

The DAP Experience Centre Is Opening Soon – A New Home for Nigerian Culture, Creativity, and Commerce

by Business of Photography
February 25, 2026
0

The DAP Experience Centre, set to open soon, is positioning itself as Nigeria’s most immersive cultural, tourism, and lifestyle retail...

2026 IS NOT FOR COMFORTABLE PHOTOGRAPHERS

by Ibukunoluwa Adekunle
January 30, 2026
0

Most photographers especially new age photographers didn’t start with a business plan or a content calendar. They started with curiosity...

AYKO AGENCY PARTNERS WITH GETTY IMAGES TO HOST EXCLUSIVE CREATIVE MASTERCLASS INN LAGOS

AYKO AGENCY PARTNERS WITH GETTY IMAGES TO HOST EXCLUSIVE CREATIVE MASTERCLASS INN LAGOS

by Ibukunoluwa Adekunle
January 29, 2026
0

AYKO Agency, in collaboration with Getty Images and the Business of Photography, is set to host an exclusive Masterclass for...

THROUGH THE LENS OF TIME: THE PHOTOGRAPHER AS NIGERIA’S CULTURAL HISTORIAN

THROUGH THE LENS OF TIME: THE PHOTOGRAPHER AS NIGERIA’S CULTURAL HISTORIAN

by Ibukunoluwa Adekunle
December 26, 2025
0

When we think of historians, our minds often go to scholars with dusty books and archives. Yet, in Nigeria, some...

Next Post
Sony Teases New Cinema Camera Line Up

Sony Teases New Cinema Camera Line Up

ADVERTISEMENT
  • Categories

    • Behind The Scene 2
    • Editorial 835
    • Event 21
    • Features 382
    • Interviews 6
    • News 572
    • Opportunities 39
    • Photo Of The Day 67
    • Photographer Of The Week 79
    • Tutorials 209
ADVERTISEMENT
  • HOME
  • CONFERENCE
  • NEWS
  • EDITORIALS
  • FEATURES
  • TUTORIALS

© 2025 Business of Photography - Built with ❤️ by Z I C K T E R N E T.

No Result
View All Result
  • HOME
  • CONFERENCE
  • NEWS
  • EDITORIALS
    • Behind The Scene
  • FEATURES
    • Photo Of The Day
    • Photographer Of The Week
  • TUTORIALS

© 2025 Business of Photography - Built with ❤️ by Z I C K T E R N E T.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In