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NAVIGATING THE CHANGING AFRICAN ART-MOSPHERE; A POST B.O.P 2024 OP-ED

NAVIGATING THE CHANGING AFRICAN ART-MOSPHERE; A POST B.O.P 2024 OP-ED

Ufana Ishoyor by Ufana Ishoyor
April 9, 2024
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It’s been over a week since the recently concluded Business of Photography Conference and with the central theme of conversations revolving around using Nigeria’s cultural wealth as a commodity for export and potential economic boom, I think it’d be nice to share my thoughts being that;
  • I’ve been working in this industry for almost a decade
  • I’m Nigerian and have witnessed the boom in interest in African Culture and Art.

The recent conference reached a conclusion that the impact of Nigeria’s culture from art through to music, film, heritage and just our unique P.O.V has the potential of being a multi-billion naira industry as evident by films like Funke Akindele’s “A Tribe called Judah”, Kunle Afolayan’s “Anikulapo” and Kemi Adetiba’s “King of Boys”. There’s a plethora of other films that over the years, paved the way and sold Nigeria and her distinct sense of culture, comedy and beliefs to a global audience. The recent global boom in Afro centric art acceptance and collection has simply just shown that we’re a market ripe with potential investments, waiting on a push from the relevant sectors.

Getting started in the Industry is the easy part. We need more people to pick up the camera, stroke brushes on blank canvases and make records about the authentic African experience. We need more people to detail Nigeria and Africa to the world, that’s he blueprint, that’s the only way we can get the word out.

The just concluded conference detailed this is fledged our conversations so if you didn’t have the chance to be there, click below to watch the conference in its entirety. Also follow the BOP social media platforms as we’d be rolling out more this year and spearheading conversations to move the industry forward.

Tags: #BOP#BOP2024African Art SpaceBOP OriginalBusiness of Photography ConferenceUfana Ishoyor
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Ufana Ishoyor

Ufana Ishoyor

Ufana Ishoyor is a Portrait, Editorial and Fashion Lifestyle Photographer. A self proclaimed ShutterNerd who'd take a good tutorial and a cup of tea any-day, anytime. Now You know!

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