BOP
  • HOME
  • CONFERENCE
  • NEWS
  • EDITORIALS
    • Behind The Scene
  • FEATURES
    • Photo Of The Day
    • Photographer Of The Week
  • TUTORIALS
No Result
View All Result
BOP
  • HOME
  • CONFERENCE
  • NEWS
  • EDITORIALS
    • Behind The Scene
  • FEATURES
    • Photo Of The Day
    • Photographer Of The Week
  • TUTORIALS
No Result
View All Result
BOP
No Result
View All Result

The Sony a7 IV: Hopeful Expectations

Ufana Ishoyor by Ufana Ishoyor
March 7, 2018
in International
433 27
0
Share on FacebookShare on Twitter

You might also like

LOCAL STORIES, GLOBAL REVENUE

LOCAL STORIES, GLOBAL REVENUE

March 5, 2025
ELEVATE YOUR FASHION PHOTOGRAPHY: BOP X SONY X LAGOS FASHION WEEK COLLABORATE TO EMPOWER VISUAL STORYTELLERS

ELEVATE YOUR FASHION PHOTOGRAPHY: BOP X SONY X LAGOS FASHION WEEK COLLABORATE TO EMPOWER VISUAL STORYTELLERS

October 21, 2024
ADVERTISEMENT

We now know that the Sony a7R III and a7 III have sorted out many of the major complaints with mirrorless cameras, such as battery life, overheating, and autofocus, but there are still so many more features that we didn’t get. What does the next generation of Sony mirrorless cameras have in store for us?
I’m excited, you’re excited, we’re all excited about the just-announced Sony a7 III. It joins the a7R III in making a groundbreaking generation of mirrorless cameras. These cameras certainly earned their praise by squaring up to the drawbacks of mirrorless and tackling them head on.

Taking a step back, however, this isn’t the perfect camera. There are features that have been strongly requested for years that still haven’t made their way to the Sony a7 series. These are things that could have been included in the third generation of a7 cameras — things that are technologically possible today (and some that were possible yesterday). Here’s my list of what could, and should, be coming to the Sony a7 IV.

In-Camera Time-Lapse and the Return of PlayMemories Apps
The Sony a7R III and a7 III are great cameras for video work. One thing that they are missing though that other brands offer is the ability to shoot in-camera time-lapses. The strange thing is that the a7 series used to be able to through a PlayMemories app. However, Sony removed PlayMemories from their latest cameras and hasn’t replaced the missing features with anything.

The new Sony a7 III.

Two UHS-II Slots
This one may be outdated by the time the a7 IV rolls out, but it is forever a strange decision to offer two SD card slots in the a7R III and a7 III, but support for UHS-II in only one of them. Other brands seem to have no problem keeping up with the times and offering two UHS-II slots, or one UHS-II and one XQD, or even two XQD.

Unlocked Touchscreen Capability
The touchscreen has arrived to the a7. It can be used to set focus points and flip through photos in playback. Sony has gone through all the trouble to get to this point, why not take it all the way and unlock the touchscreen for use everywhere in the camera’s software? The menu wasn’t designed for touch you say? Well…

Revamped Menu System
If this were a numbered list, this would probably hit somewhere near the top spot. For years I’ve heard Sony users complain about the endlessly long and confusing menu system. Sony took that complaint and gave us colored tabs and a My Menu slot for customized options. What’s coming next has got to be a complete redesign of the menu system, and hopefully with touchscreen in mind this time.

Articulating LCD Screen
As I said before, these latest a7 cameras are great for video and would be absolutely killer with the inclusion of an LCD screen that can be flipped and rotated so that it can be seen while in front of the lens.

Personally, I think there is a fairly good chance we’ll see this come to the a7S III. We’ve seen the sweeping improvements to the third-generation a7 and a7R cameras, and the a7S III really needs to bring it in order to clearly stand out. This is one of those stand-out video-centric features.

Sony a7R III’s tilting, but not articulating, LCD screen.

Improved Weather Sealing
As previously reported by Lens Rentals, the a7R III still has issues when it comes to weather sealing despite Sony saying they beefed it up. The problem area with that camera in particular is the bottom, and it will be interesting to see if any changes were made for the a7 III once it’s cracked open. Seeing as how the bodies appear identical, I’d bet they unfortunately share the same weak point.

The a9 Focus Mode and Drive Mode Dial
People love the look of Fujifilm mirrorless cameras, myself included. They have character. Part of this is the physical dials on the top of the camera that are both nostalgic and highly useful. The Sony a9 brought an extra stacked dial to the left of the EVF that controls the focusing mode and the drive mode. I would love to see this make its way to the a7 IV series.

Added dial on the Sony a9.

4:3, 1:1 Aspect Ratios
With Sony’s uber-expensive compact camera, the RX1R II, one can set the image aspect ratio. This feature would be far more useful in a7 bodies where photographers are actually using them for commercial shoots every day and need their images to fit with the final look on the page.

sRAW
The Sony a7R III can shoot big and beautiful 42-megapixel raw images, but do we always need that kind of resolution? Even the a7 III’s 24 megapixels can be seen as overkill to some. Having the option to scale down the captured raw file could be helpful for shooting events where full resolution isn’t doing anything but killing hard drive space and slowing transfer times.

Sensor Protection
This is one of those areas that DSLR shooters have an upper hand. On DSLR cameras, the mirror acts as a shield to the precious sensor behind it. On the a7 mirrorless cameras, the sensor is exposed directly to the outside world once you pop off the lens. Some sort of curtain mechanism that can be activated could make changing out lenses in less than favorable conditions a better experience with less dependency on rocket blowers to clean things up.

Shutter mechanism for the Sony a7R III.

This is my humble list of requests for the Sony a7 IV. It appears quite a few of these could probably even be firmware updates for the current generation; however, that kind of feature release rollout hasn’t seemed like Sony’s style in the past. Either way, Sony has taken great strides to get to where they are at today, and the speculation for what’s up next continues.

Tags: 4kBOPconferenceCamerafstoppersGearInternationalMirrorlessSony
ADVERTISEMENT
Ufana Ishoyor

Ufana Ishoyor

Ufana Ishoyor is a Portrait, Editorial and Fashion Lifestyle Photographer. A self proclaimed ShutterNerd who'd take a good tutorial and a cup of tea any-day, anytime. Now You know!

Related Stories

LOCAL STORIES, GLOBAL REVENUE

LOCAL STORIES, GLOBAL REVENUE

by Ibukunoluwa Adekunle
March 5, 2025
0

The Business Of Photography in collaboration with SONY and the Peter Bello foundation (PBF) is bringing a creative workshop to...

ELEVATE YOUR FASHION PHOTOGRAPHY: BOP X SONY X LAGOS FASHION WEEK COLLABORATE TO EMPOWER VISUAL STORYTELLERS

ELEVATE YOUR FASHION PHOTOGRAPHY: BOP X SONY X LAGOS FASHION WEEK COLLABORATE TO EMPOWER VISUAL STORYTELLERS

by Ibukunoluwa Adekunle
October 21, 2024
0

Are you a passionate Street Style or Runway photographer looking for an opportunity to improve and showcase your skills on...

CAMERA MANUFACTURERS AND THEIR CONTRIBUTION TO THE CREATIVE INDUSTRY IN NIGERIA

CAMERA MANUFACTURERS AND THEIR CONTRIBUTION TO THE CREATIVE INDUSTRY IN NIGERIA

by Ibukunoluwa Adekunle
February 5, 2024
0

Photography manufacturers have made a significant contribution to the imaging industry in Nigeria. They have revolutionised the way we capture...

THE IPHONE 15s AND HER CAMERAS; ALL YOU NEED TO KNOW

THE IPHONE 15s AND HER CAMERAS; ALL YOU NEED TO KNOW

by Ufana Ishoyor
September 15, 2023
0

So Apple had the Apple event yesterday and I spent over an hour watching the event on YouTube (which if...

Next Post

Canon Roadshow Hits Calabar

ADVERTISEMENT
  • Categories

    • Behind The Scene 2
    • Editorial 810
    • Event 17
    • Features 372
    • Interviews 6
    • News 559
    • Opportunities 36
    • Photo Of The Day 65
    • Photographer Of The Week 78
    • Tutorials 192
ADVERTISEMENT
  • HOME
  • CONFERENCE
  • NEWS
  • EDITORIALS
  • FEATURES
  • TUTORIALS

© 2025 Business of Photography - Built with ❤️ by Z I C K T E R N E T.

No Result
View All Result
  • HOME
  • CONFERENCE
  • NEWS
  • EDITORIALS
    • Behind The Scene
  • FEATURES
    • Photo Of The Day
    • Photographer Of The Week
  • TUTORIALS

© 2025 Business of Photography - Built with ❤️ by Z I C K T E R N E T.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In