Yesterday, Adobe announced that its annual conference, Adobe MAX, would be moving online this year promising to make Digital MAX 2020 “one of the most immersive, imaginative, and innovative digital events of the year”.
The move was prompted by the ongoing COVID-19 pandemic and as with 99U Conference; the conference will now be free to anyone who wants to attend. Digital MAX 2020 is expected take place between October 19-21st, and very much like previous MAX conferences, Adobe is planning to unveil “the latest Creative Cloud innovation[s]” and broadcast inspirational talks from some of the world’s foremost creative leaders.
In a statement, the company said “While we won’t be seeing you in person, we’re planning an immersive event that stays true to the MAX spirit of mind-blowing creativity and inspiration, so you can still learn from your design heroes, see the latest in Adobe Creative Cloud, and ignite your passion for all forms of creativity. And the magic of MAX will be open to everyone at no cost.”
Adobe MAX is typically where the brand unveils its latest and greatest Creative Cloud updates, and teases some of the crazy AI-powered features (called ‘Sneaks’) that its engineers have been working on. With the move to an online-only format, millions more people will be able to experience these updates and teasers live.
If you’re interested in participating in the free digital event, keep an eye on this webpage where registration is set to open “later this summer”.
