BOP
  • HOME
  • CONFERENCE
  • NEWS
  • EDITORIALS
    • Behind The Scene
  • FEATURES
    • Photo Of The Day
    • Photographer Of The Week
  • TUTORIALS
No Result
View All Result
BOP
  • HOME
  • CONFERENCE
  • NEWS
  • EDITORIALS
    • Behind The Scene
  • FEATURES
    • Photo Of The Day
    • Photographer Of The Week
  • TUTORIALS
No Result
View All Result
BOP
No Result
View All Result
A QUICK LOOK AT THE SONY A7IV MIRRORLESS FOR VIDEO

A QUICK LOOK AT THE SONY A7IV MIRRORLESS FOR VIDEO

Business of Photography by Business of Photography
March 1, 2022
in Editorial
415 13
0
Share on FacebookShare on Twitter

You might also like

THE DISTINCTIONS BETWEEN GOOD AND GREAT PHOTOGRAPHERS

THE DISTINCTIONS BETWEEN GOOD AND GREAT PHOTOGRAPHERS

May 20, 2025
WOMEN PHOTOGRAPH GRANTS 2025

WOMEN PHOTOGRAPH GRANTS 2025

May 17, 2025
ADVERTISEMENT

The Sony AIII is one of the recent cameras from Sony that function has a hybrid usage while the a7 IV is built with the capacities to perform effectively coupled with a wide range of features and upgrades that help creatives improve on their creativity. As a cinematographer and videographer, some of the outlooks of a camera is the stabilizer which helps you move swiftly during the shoot, and it’s about having that perfect gear that allows you to creatively move around when shooting.  A review made by Maarten Heilbron will walk you through the video capabilities of the Sony a7 IV performance. Although there’s a bit of concern about the lack of 4K 60p sprouted a criticism. however, it is a great option in its performance.

The a7 IV is embedded with a range of useful video features, including:

  • No limit on recording time: this is to say that you can record as long as you wish in as much as you’re battery is well powered.
  • Better heat dissipation for extended recording: Some cameras have a bad record when it comes to shooting a long hour and before you know it, the body starts to heat up which in a way affects the performance of the camera.
  • 4K 30p in 10-bit using the full width of the sensor
  • 4K 60p in 10-bit and Super 35
  • Bit rate up to 600 Mb/s
  • XAVC GS and XAVC S-I codecs
  • S-Log3 with over 15 stops of dynamic range
  • Hybrid Log-Gamma
  • S-Cinetone for more natural skin tones

 

Tags: CinematographyEducationGearsreviewVideography
ADVERTISEMENT
Business of Photography

Business of Photography

Related Stories

THE DISTINCTIONS BETWEEN GOOD AND GREAT PHOTOGRAPHERS

THE DISTINCTIONS BETWEEN GOOD AND GREAT PHOTOGRAPHERS

by Business of Photography
May 20, 2025
0

Taking a photo is easy. But creating an image that stays with you one that tells a story, moves you,...

WOMEN PHOTOGRAPH GRANTS 2025

WOMEN PHOTOGRAPH GRANTS 2025

by Ibukunoluwa Adekunle
May 17, 2025
0

If you’re a woman creative and you're looking to take your photography career to the next level, 2025 is looking...

The Creative Space Revolution

The Creative Space Revolution

by Ibukunoluwa Adekunle
May 1, 2025
0

In the heart of Lagos, where creativity thrives and innovation knows no bounds, one challenge continues to hinder the full...

”AS AN ARTIST,  HOW YOU ARE ABLE TO PAINT YOUR STORY IS WHAT MAKES IT A SUCCESS” BOP INTERVIEW WITH KOLAWOLE AYINDE

”AS AN ARTIST, HOW YOU ARE ABLE TO PAINT YOUR STORY IS WHAT MAKES IT A SUCCESS” BOP INTERVIEW WITH KOLAWOLE AYINDE

by Ibukunoluwa Adekunle
February 22, 2025
0

Every artist has a story, but what sets them apart is how they choose to tell it. Some follow the...

Next Post

How digital transformation enables broader sustainability performance

ADVERTISEMENT
  • Categories

    • Behind The Scene 2
    • Editorial 810
    • Event 17
    • Features 372
    • Interviews 6
    • News 559
    • Opportunities 36
    • Photo Of The Day 65
    • Photographer Of The Week 78
    • Tutorials 192
ADVERTISEMENT
  • HOME
  • CONFERENCE
  • NEWS
  • EDITORIALS
  • FEATURES
  • TUTORIALS

© 2025 Business of Photography - Built with ❤️ by Z I C K T E R N E T.

No Result
View All Result
  • HOME
  • CONFERENCE
  • NEWS
  • EDITORIALS
    • Behind The Scene
  • FEATURES
    • Photo Of The Day
    • Photographer Of The Week
  • TUTORIALS

© 2025 Business of Photography - Built with ❤️ by Z I C K T E R N E T.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In