The Associated Press (AP) has just unveiled a deal that will see the company partnering with Sony Imaging to kit all her photo and video journalists with Sony cameras.
The announcement was made a few hours ago in a video by AP’s Deputy Managing Editor of Visual and Digital Journalism, Derl McCrudden who called it “the biggest camera deployment in the history of the AP”. It will see all of AP’s photo and video journalists switching camera ecosystems and start using Sony’s a9 II and a7R IV respectively.
In the video, He said;
“[We’ll be] kitting out our photographers and our video journalists with kit from the same manufacturer. This will change, immensely, the way we’re able to operate. The quality of our videos will go up, the quality of our photos will go up and our teams will be able to share kit—memory cards, batteries, lenses. This is a game-changer for the AP and will give us way more flexibility into the future.”
In the same vein, AP Director of Photography David Ake further explains the journalistic benefits of switching to mirrorless camera technology:
“What has me really excited about the switch to mirrorless cameras is we can now work in totally silent mode. We truly can become flies on the wall without that annoying shutter sound interrupting the scene,” says Ake. “This is a huge leap forward in photojournalism.”
This announcement will put Sony directly in the Photojournalism space, a space that has been occupied for the longest time by Canon and Nikon.
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