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CANON: THE MARKET GIANT

CANON: THE MARKET GIANT

Ofem Ubi by Ofem Ubi
September 6, 2023
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Nikkei Shimbun

Data shows that Canon owns almost half of the camera market with a whooping percentile of 46.5, whilst Sony seconds the scale with 26% and 12% for Nikon. Canon reigned supreme in the market, selling 43.9% more cameras than Sony, who came second with 26.1% result. This is according to data report from Nikkei Shimbun, a Japanese daily business paper.

“There is a caveat to this, of course, as Canon makes some of the best DSLRs in addition to the mirrorless cameras and compact cameras that Sony deals in. And as much as DSLR sales have crashed, Canon still sold 1.32 million of them – which eclipses the 1.25 million mirrorless cameras sold by Sony, according to the Industry Map report (shared by Digital Camera Life). The advantage of selling DSLRs in addition to mirrorless and compact cameras wasn’t nearly so helpful to Nikon, however, which sits in third place with an 11.7% share of the market. In other categories of note, Canon and Fujifilm respectively hold an 8.6% and 6.8% share of the lucrative medical imaging market, while Sony rules the CMOS sensor market with an iron fist at 88.1% – crushing its closest competition, Samsung, which holds a share of just 18.1%. ” – James Artaius.

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Nikkei Shimbun

With Sony in the build-up behind Canon, it will be interesting to see the stats by next year, especially with the company’s growth and tremendous effort in the vlogging sector.

 

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Ofem Ubi

Ofem Ubi

Ofem Ubi is a poet & artist from Nigeria making work largely drawn from memory & experience. A recipient of the G.A.S. Fellowship Awards, 2022. He has shown work at the G.A.S. Space; RELE Gallery; INKWELL by Writerz&Scribez; Fringe of Colour Film Festival, Edinburgh; National Arts in Health. The Last Time I Called… is his debut poetry pamphlet.

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