Elevating African Fashion is more than just the fashion brands and fabrics that showcases our rich culture, there is also a creative element that concerns visual content presentation.
The recently concluded Business of Photography X Sony masterclass focused on showing the pivotal role of intentional visual story telling and staying power in brand buildings as one of the opening lecture series to kick start the Lagos Fashion Week 2024. The masterclass primarily focused on helping photographers and creatives alike hone their skills at shooting Runway and Street style photography, also expatiated on the importance of creative collaborations between designers and Lens based Artist in projecting to the global audience the narrative behind their designs and collections.
Kola Oshalusi led an insightful session on the need for photographers to pick up a niche in Fashion Photography and understand the technicalities of the craft, art and storytelling in fashion photography.
His emphasis on the importance of understanding the art behind each image, particularly how technical proficiency and storytelling converge to create impactful visuals. He shared his wealth of experience while demonstrating that mastering fashion photography is as much about developing a narrative as it is about handling the camera.
Sharing his personal journey, he explained how his works has improved from when he started shooting Runway to what it is like now and how he has infused storytelling into his works that appeals to his audience creating opportunities to shoot in countries around the world.
The partnership with Sony as a global imaging brand showcased how the brand especially though its SonyAlpha series of advanced imaging cameras are aiding fashion photographers create high end images with superb details, even in extreme poor lighting conditions.
Kola Oshalusi also demonstrated how the right gear can enhances the technical and creative process of shooting, with emphasises on understanding the principles that makes all of this come together.
This partnership between Sony, BOP, and Lagos Fashion Week underscores the vital role that technology plays in modern day fashion photography, making it a perfect blend of technology, art and expertise.
