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In my previous article where I wrote about Commercial Photography and Its Purpose, see link: https://businessofphotography.net/2021/07/02/commercial-photography-and-its-purpose/ I talked about how you can start shooting for commercial use no matter the area of commercial photography you choose to specialize in. In this article, I will be sharing ways in which you can get started in commercial photography. Here’s how:
- FIND YOUR NICHE/SPECIALIZATION: It is tradition that every commercial photography business must have a thematic style and precision of what it’s all about. Commercial photography might sound like creating or shooting the same thing all the time but it’s for one to find a flow or a particular area that you can focus on. For instance, if your aim is to shoot phones then you don’t need to stick to just phones you can have a wide range of electronic gadgets.
- BUY/GET YOUR GEARS: When it comes to buying gear, you don’t need to get so many; you can begin with what you have for a start. Simply get some of the gears to help you create your portfolio to start with. If your take is on product photography then you should get a studio strobe light, if planning to shoot people then you should invest in beauty lights.
- SHARPEN YOUR EDITING SKILL: To capture the mind of your clients you will need to exhibit some editing skills. Knowing how to make use of your editing tools and create amazing images will attract your clients’ trust. Almost every now and then the editing software has new updates and you have to learn the new tricks and tips that come with it.
- CREATE PORTFOLIO: Make sure you’re building your portfolio even if it is from a little job you got paid for, having something to show your next client will help you secure the next gig.
- BE BRAND FRIENDLY: You need to be open to other opportunities in your transactions with the brands you’re working with because the way you treat brands will tell or could affect your dealings with others. Respecting brands should be your focus when dealing with them.
