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Rumor: Sony’s GM 12-24 f/2.8 Lens May Cost $4,000.

Rumor: Sony’s GM 12-24 f/2.8 Lens May Cost $4,000.

Ufana Ishoyor by Ufana Ishoyor
March 1, 2022
in Editorial, News
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Whilst the World is on lock-down due to the COVID 19 pandemic, it seems none of it is slowing Sony down as the company is preparing to add an ultra-wide lens to its G Master lineup, the 12-24mm f/2.8 GM, Whilst the lens shipping will be delay, another thing that might slow down it reaching consumers hands is the rumored price of the lens as against competitor brands.

The report coming from Sony Alpha Rumors, citing a trusted source has proven that the 12-24mm f/2.8 G Master lens announcement will cost a whopping $4,000. That’s an $2,600 more than Sigma’s 14-24mm f/2.8 DG DN for full-frame E- and L-mount cameras which begs the question; is 2mm of wide-angle FOV worth the extra cash?

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The report also states that the lens may feature a “rear filter system,” which would make sense because an ultra-wide wouldn’t possibly use screw-on filters and may have an extremely bulbous front element. The lens was initially rumored to be released in send quarter of 2020, but with all the drama around the Corona Virus, it’s no surprise that date has been pushed back but upon its launch, it looks like it will continue the trend of G Master lenses being among the most expensive options for E-Mount photographers.

Tags: #BOPBOP 2020BOP2020Business of photographyBusiness of Photography ConferenceCorona VirusMirrorless cameraPhotographyRumorSigmaSony Mirrorless
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Ufana Ishoyor

Ufana Ishoyor

Ufana Ishoyor is a Portrait, Editorial and Fashion Lifestyle Photographer. A self proclaimed ShutterNerd who'd take a good tutorial and a cup of tea any-day, anytime. Now You know!

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