The Business of Photography(BOP), Lagos Fashion Week(LFW) and Sony recently partnered to empower young creatives and photographers take their run way and fashion week photography to the next level. Five photographers were selected after the masterclass with ace photographer Kola Oshalusi to shoot runway and street style at the Lagos Fashion Week and were given the opportunity to use Sony’s camera and gear to document LFW’s backstage and runway.
The photographer’s include Chris Tilewa of Tilewastudios, Inioluwa Bankole, Gift Eghator, Sway of Stillsway and Caspar Micheal.
Every photographer contributed a distinct viewpoint to the ever-changing realm of fashion, encapsulating the colorful and diverse atmosphere of LFW in both close-up behind-the-scenes photos and runway action images. The great performance and dependability of Sony’s photographic equipment were highlighted by this partnership, which was crucial for capturing the hectic atmosphere of Lagos Fashion Week.
This collaboration underscored the high performance and reliability of Sony’s photography gear, which was essential in documenting the fast-paced environment of Lagos Fashion Week. Photographers noted that Sony’s low-light capabilities allowed them to capture vivid, high-contrast images even in backstage settings, where lighting conditions can often be challenging. Additionally, Sony’s autofocus accuracy ensured sharp, clear shots, crucial for capturing the fluid movements of models on the runway.
This experience not only emphasized the versatility and power of Sony’s equipment but also served as a platform for these talented photographers to showcase their skills on a global stage, contributing to the ongoing narrative of African creatives pushing the boundaries in fashion photography.
