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Fashion photography is a genre of photography similar to product photography but in this case, the product is being projected through the help of a model. Fashion editorial photographers are very creative, visual, and amazing storytellers. In this genre of photography, every detail matters: from the model, lighting, and stylist, they all play a significant role in fashion editorial photography.
TIPS FOR FASHION PHOTOGRAPHY
- COMPOSITION AND LIGHTING: Like every other genre of photography, understanding composition, light, and exposure triangle is key; especially in fashion photography to get amazing images considering that fashion editorial images are shot in the studio, it is important to understand this technicality as a photographer.
- HIGHLIGHT THE DRESS/ FASHION: The difference between portrait and fashion photographers is that fashion photographers emphasize the cloth in their image. So photographers should also priorities how they want their model to present the outfit. Your job is to sell the dress or product to the viewers.
- TRY DIFFERENT ANGLES: photographers shouldn’t restrict the shot to eye-level angles. Explore the environment and photograph from different angles and perspectives from which you can photograph your model. Consider the feeling you want to create and convey it in your images and carefully frame the subject and the dress/fashion.
- TELL A STORY: Photography generally is storytelling so the case should not be different for fashion photography. Fashion photography helps grab the attention of the viewers and you help sell a narrative to them. When you frame your scene, remember that sometimes leaving out specific components in the photograph encourages imagination.
