According to reports out of South Korea, Samsung is increasing production of its ISOCELL image sensors in a bid to clinch the #1 spot in image sensors worldwide.
This would however be an uneasy feat as current market leader Sony has a comfortable advantage over the South Korean rival, and certainly won’t go down without a fight. In the smartphone market alone, Sony currently has a 46 percent market share as compared to Samsung’s much smaller 19 percent.
But technologically, Samsung is well-placed to take on the challenge. Its latest Galaxy Note 8 and Galaxy S9/S9 Plus devices all come with innovative imaging technologies and offer excellent camera performance built on Samsung’s own sensor technology.
The company rebranded its image sensor range as Isocell in June 2017. Since then, Samsung has not only expanded its high-end sensor offerings, it also designed low-cost image sensor modules that are easy to implement into devices by other manufacturers. Several of those, for example Xiaomi and Meizu, are already using Samsung image sensors.
